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First Luggage Puts South Africa on the Map - could this mean an end to the family holiday misery of lost luggage?

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Whether it’s clocking Nature’s finest whilst on safari, watching the sun set behind Table Mountain, or sizing up the mighty Springboks on the rugby field, South Africa boasts something spectacular for everyone. And now that First Luggage, which has brought relief to travellers all over the world with its hassle-free, door-to-door luggage collection service, has just unveiled its latest route to and from South Africa, visitors have even more reason to discover Mzansi.

Air travel has made accessible many parts of the globe that were previously unknown to even the most seasoned traveller. But as more of us have taken to the air, the industry’s infrastructure has buckled beneath the weight of increased traffic, with delays at check-in and lost luggage becoming all too familiar. First Luggage has pioneered hands-free travel, allowing customers to check out of check-in queues and cruise past the baggage carousel, with all items of baggage awaiting its owners at their destination.

First Luggage currently operates in over 80 countries worldwide, and is constantly expanding its global reach by opening new routes. And the unveiling of the service to and from South Africa is particularly timely, given the country’s increasing popularity as a destination for international visitors. Visitor figures are growing year-on-year: around 9 million people travelled to South Africa in 2007 – an 8.3% increase on the previous year – and the UK is proving to be one of the leading source markets. First Luggage is responding to this growing trend by offering its luggage concierge service to travellers to and from South Africa.

The company collects any items of luggage – from suitcases to safari hats, surfboards to saddlebags – from home in advance of departure, and sends them ahead direct to the destination. And with all items tracked up to twenty times en route, the constant fear of items going astray has been all but eliminated. There is even the option to log on to ht website, using unique tracking codes, to follow the course of your luggage in real time.

First Luggage has attracted some heavyweight fans. As media star Piers Morgan puts it: “First Luggage takes the tedium out of travelling … It’s fast, efficient and incredibly reliable. First Luggage has never let me down, and always delivers on its promises”.

So avoid holiday headaches by safely sending your baggage ahead with First Luggage. That way you can be sure it’s you that goes on safari, not your suitcase!

About First Luggage

First Luggage is an innovative new business that enables consumers to send their luggage separately – making the journey to the airport that much easier, check-in times shorter and removing the need to wait at the baggage carousel at the other end. Instead, luggage is delivered direct to the customer’s hotel or villa and is waiting for them on arrival. The service already operates throughout Europe, North America, Hong Kong, the Middle East, Caribbean, Australia and New Zealand.

First Luggage was recently recognized as one of the top 10 most promising businesses in the UK (at the coveted nationwide ‘Start Up Stars Awards’) and has already gained official customers including Dannii Minougue and ambassadors in media personality Piers Morgan glamorous Joan Collins, socialite and journalist Normandie Keith and British travel veteran Alan Whicker.

First Luggage is the brainchild of Gideon Kasfiner, an entrepreneurial businessman with almost 30 years’ experience of the shipping business. The company was established in the summer of 2004 and demand is growing exponentially, as more and more travellers experience its benefits.

With one quick phone on 0800 083 5503 or online booking, First Luggage will arrange to collect any luggage from the customer’s home or place of work before the day of departure and deliver it to their holiday destination in time for arrival. A text message lets them know that it has arrived safely. For the return trip, the same applies – First Luggage collects the luggage on the day of departure and delivers it back safely to the customer’s home. Unlike airlines, First Luggage tracks your luggage a minimum of six times during transit – for an update simply log on to www.firstluggage.com , click on the tracking link and enter your personal number for a real time review.


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